Transforming the rider has been the driving ambition of ASSOS of Switzerland since 1976, when Toni Maier set foot in a Zurich wind tunnel to test his radical new design: a bike frame featuring teardrop-shaped tubes and a bullhorn handlebar. The prototype went on to become the world’s first aerodynamic carbon fiber bicycle frame, and more importantly, it served as a catalyst for identifying the real drag-inducing culprit: cycling apparel. Maier recalibrated, set on improving the materials riders were putting on their bodies. He looked at skiing for inspiration, drawn to the race suits being worn by the Swiss national team. He adapted the concept to cycling, developing the first Lycra shorts and anatomical skinsuit in the process. ASSOS was born. translate in italian

The world is evolving, and so is Simond. While staying true to our Chamonix heritage born in 1860, we are refreshing our perspective, guided by our roots. Inspired by alpine style, our approach is now more refined, streamlined, and modern. An identity built on four timeless pillars: lightness, dynamism, honesty, and heritage.

Kipsta is Decathlon’s dedicated football brand, designing accessible, high-quality gear for all levels since 2016. Based in northern France, it offers a wide range of products including football boots, clothing, and balls, aiming to combine technical performance with affordability. Kipsta serves as an official technical partner for elite professional leagues.

The Van Rysel story begins in the French capital of Flanders, just a few kilometres from the iconic cobbled sectors, including the world’s most legendary one-day race. A land of cycling par excellence, where every hill and cobbled road tells stories of epic races and legendary cyclists. Founded in 2019, V┃R is aimed at all cyclists in the world, whatever their level, goal or vision of cycling. 100% passionate, the Van Rysel team embodies and expresses on a daily basis, a spirit of conquest and tenacity. Its approach is guided by product excellence, capable of rising to the greatest challenges.

The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.

Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

Inspired by the electrifying cheers of the 2007 NYC Marathon crowd, KIPRUN was born from the rallying cry, “KEEP RUNNING!” These words of encouragement, echoing across 26.2 miles, became our name and purpose: to support everyone to keep running so they can explore their potential and grow. We believe the running journey—every stride, every moment—matters more than the finish line. That’s why KIPRUN is dedicated to empowering runners with the tools, inspiration, and support they need to push forward, celebrating every step along the way.

B’Twin is a trademark of Oxylane, which also owns Decathlon. Not far from Paris there is a place that also challenges the East. It is the heart of B’Twin, the French brand of great distribution. Between the suburbs and city lays the B’Twin Village. A village dedicated to bicycles, where the bicycle and its accessories are mounted and built but, before that, thought!

At first we talked about lizards, ants and caterpillars – all animals that are able to overcome gravity without wings. But then we came to think that the concept should be represented by an element that could symbolize a man climbing, but also nature, which in this case should encompass and surround the man’s mind – and more. And thus was born that superhuman hand, a fusion between the digits of a man and those of a gecko, a prehistoric and magical reptile capable of walking on walls. And then the color … green, the color of nature, because it is not we who conquer the mountains but the mountains that conquer us. We are the visionary mountaineers who imagine that love can cause holds to materialize under our fingers. We are the crazy idealists who think that with passion we can realize our dreams. We believed this, and we continue to believe it.

Winning, is not an objective in itself, it is the heart of our company that we aim to bring to the fore as a global leader in the Sport, Lifestyle and Safety Market, by means of trade-marks established on enthusiasm, cutting edge style and technological innovation.

From the beginning of Crazy Idea’s story , we have been immersed in the scent of races, athletes, the number on the pectoral and competitions belong to our DNA. With this, in Crazy idea, climb into the mountain has always been our aim, not necessarily for racing but often for speed. Unlike what is believed, and contrary to Highway Code, in the mountain, speed is safety… if you know how to do.

Nabaiji is the international Decathlon group swimming brand.It’s also a team of passionate swimmers who works everyday in order to insure your security and your pleasure. Within its international conception center situated in Hendaye, in the Basque country, innovative products and new ideas are found everyday. The goal is to help you to reach not only your sports objectives but also increase your performance.

Founded with a passion for outdoor exploration, Quechua® emerged as a pioneer in accessible outdoor gear. Originating from Decathlon’s vision to democratize outdoor sports, the brand quickly gained recognition for offering durable, user-friendly products. Over the years, Quechua®  has evolved into a trusted name known for combining innovation, sustainability, and affordability, helping adventurers explore nature’s beauty worldwide.

If you like fitness, gymnastics, dance, yoga or combat sports … our Domyos coaches will accompany you in your discipline! Discover the advice of our experts to motivate you and progress regardless of your level and your sporting goal.

The North Face® fundamental mission remains unchanged since 1966:
Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.

DYNAFIT is the brand by athletes for athletes. We are 100 % committed to mountain endurance sports. Our goal is to support athletes, 365 days of the year, with high-performance products to get one step closer to their Mountopia.

After years of challenges and strong competition in the sport market, the decision to make a further step into the future has been taken. By focusing on Salewa`s strong roots and core competencies, the brand redefined itself as customer centric functional and technical mountaineering brand.

The Oberalp Group is a family-owned company, which is active in the textile sector since five generations. The know-how and the passion for high-quality textile products were the origins on which Anton Oberrauch founded the company in 1846.